And there go all of Sephora’s customers off to Nordstrom…
In case you blinked and missed it, Sephora’s much hyped about “Epic Rewards” were an EPIC fail. Apparently, the rewards were released at noon today and were gone but a minute later. I missed out on all the action-packed waiting because I’m a working girl (not that kind of working girl) like the rest of American women waiting for their one true sugar daddy to come along and sweep them off their feet.
Now, people are pisssssssssed. Royally pissed. Which I can understand to some extent, but I don’t ride or die by Sephora rewards. There’s bigger things in life, y’all. Like battling frizzy hair and how much chocolate is too much chocolate (there’s never enough chocolate, obvi.)? Come on now.
I do think that Sephora has a major issue on their hands.
They’ve enticed customers for the last week or so with 2x/3x/4x the points on all purchases, giving people false hope of the attainability of these pretty amazing rewards. Now, via social media outrage, people are “threatening” to stop shopping at Sephora and move their business to Nordstrom and Ulta. Furthermore, this incident (and the previous one just like it) is just bad business. Don’t ploy the public with these rewards if you aren’t actually going to give them out. They would have been better off to not offer the rewards and we’d have been none the wiser. I’d be curious to know how many rewards there actually were…
I’ll wait to see how Sephora handles this little PR storm and make my future makeup buys based off the actions they take in the next week or so. I’m a great Sephora customer (living that shameful VIB Rouge life) but I will definitely show my emotions through the glory that is consumerism and purchasing power. Hallelujer.
What do you think about this #EPICfail?
How should Sephora remedy the situation?
Have you lost faith in Sephora?